THE      NETWORK

TRADITIONAL CONSULTING MODEL

Limited perspective & product.

THE C3 MODEL

VS

TRADITIONAL CONSULTING

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C3 CONSULTING MODEL

Multi-faceted perspective & product.

Diverse. Vetted. Experienced. Qualified.

 

A combination of different entities that pool resources to achieve

a common goal beyond the resources of any one member.

Advantage Partners Consulting

APC is a trailblazing consulting firm specializing in corporate finance, market research, feasibility studies, and strategic solutions for the gaming and hospitality industry.


APC's experience includes an extensive list of large-scale restructuring, M&A, divestiture, private equity, and greenfield development transactions in the gaming industry, totaling multiple billions of dollars.

APC also provides monthly and quarterly business forecasts, with scenario analysis and stress testing to major gaming operators. APC assists in guiding clients to achieve optimal margins and ideal returns on your proposed expansions. APC's principal, Lawrence Shen, is a Chartered Financial Analyst (CFA), a highly-respected distinction in the finance industry.


Advantage Partners Consulting has created over 45 dynamic and robust gravity models covering more than 35 markets in the US, Canada, Asia-Pacific, Europe, and the Caribbean for the largest casino operators in the world as well as various financial institutions. Utilizing advanced methodologies in math and computer science, APC provides an unparalleled advantage in the era of big data. APC is able to analyze diverse tasks, pinpoint the cruxes, and deliver solutions using the most advanced analytical tools, such as machine learning and smart algorithms. Past engagements include selecting the most profitable slot placement plan on the gaming floor, optimizing shuttle schedules and designing a successful nationwide charter program to destination markets. APC delivers results across  multiple platforms such as Excel, VBA, Google API, SQL, Python, C, Matlab.


APC has pooled together decades of firsthand experience on all frontiers of the gaming and hospitality industry  and can provide services in seven languages - English, Mandarin, Cantonese, Korean, Japanese, Spanish, and French.

Ms. Wong is a hands-on, results-oriented HR professional with an extensive record of providing organizational leadership, development, and employee resource management that propels companies forward while partnering with business owners, senior managers, and advisor to staff. She specializes in managing corporate change by implementing both strategic and tactical initiatives to ensure alignment of HR strategy with business goals to garner optimal results while driving operational success. Her passion for the field of HR is driven by building internal relationships, establishing effective processes, and developing comprehensive training programs.
 

Ms. Wong has earned both distinguished SPHR and GPHR certifications from the Society of Human Resource Management (SHRM) and in 1997 was accepted into the Executive Development Program for Strategic Human Resource Management at Harvard University. She also holds a BA degree from the City University of New York, Bernard Baruch College in HRM and an MBA from the Marshall School of Business at the University of Southern California.

DMW
Consulting

DMW Consulting

Dora Wong is a Human Resources practitioner with more than 25 years of multistate senior level experience in a vast range of industries from both the profit and not-for-profit sectors inclusive of manufacturing, hospitality, financial services, gaming, real estate development, academia, law, government, and healthcare. She has provided HR leadership and support to organizations ranging from 2 to 10,000 employees.

EAM Consulting

EAM Consulting provides specialized services to Native American tribes and First Nations.  EAM’s in-depth understanding of the nuances and challenges that face Native American and First Nation communities are built on more than fifteen years of gaming and hospitality consulting experience.  Erika Meeske, President of EAM, has completed over 325 projects, working with more than 90 different tribes and providing expert analysis at varying development stages. 

EAM’s Services include:

  • Expansion analysis for casinos, hotels, and all related non-gaming amenities

  • Player database evaluation including analysis, segmentation, and GIS mapping

  • Highest and best use assessments

  • Operational assessments

  • Survey and panel development and implementation for player insights

  • Marketing analyses

  • Socio and economic impact studies

  • Psychographic and industry analyses

Euro Pacific Asia Consulting

Euro Pacific Asia Consulting has worked on hospitality projects in over 40 countries bringing more than 70 years’ experience and involvement in the tourism, online and land based gaming, hospitality and IR industries. This work includes assisting governments developing public policy for large international integrated resorts, assisting public and private companies in evaluating new markets, delivering turn key solutions for online gaming and performing due diligence on potential acquisitions.

Regardless of the location, EPA has the experience to assist its clients with any online/land based casino or resort development, acquisition or expansion project. Our reputation is one where we provide unrivalled expertise for clients looking for advice and help with the planning, development and operation of international standard tourism destinations, online gaming platforms including social games and Integrated Resort projects. EPA is also able to assist clients with contract negotiations, including development and management agreements

Fry Straka Global Golf Course Design

Fry/Straka Global Golf Course Design is a partnership with worldwide reach in award-winning golf course design. Golf course architects Dana Fry and Jason Straka, having worked together for nearly 20 years, continue to bring their collective design experience, talent and renowned client dedication to their venture.

Although the pair collaborates on all projects, it is not uncommon for the partners to be traveling on opposite sides of the world so they can serve their global clients with ease, efficiency and the utmost in professional dedication. In addition, the company has a diversified staff of associates – speaking a combined six languages – based in Lisbon, Portugal; Milan, Italy; Beijing, China; Porto Alegre, Brasil; and dispersed around the U.S. Thus Fry/Straka Global Golf Course Design can service any job, anywhere in the world, with the highest of standards and a consummate commitment to excellence.

 

Living up to its name, Fry/Straka Global Golf Course Design is making its mark around the world. The company’s approach to design – a harmonious blend of beauty, challenge and environmental respect – is part of its foundation and philosophy in serving a worldwide clientele. With an unwavering dedication to hands-on involvement and unparalleled design expertise, the Fry/Straka team delivers exceptional client satisfaction at golf courses around the globe.

 

Dana Fry, ASGCA, is known for his uncommon creativity and perspective, resulting in magnificent golf course concepts coming to fruition throughout the world. Jason Straka, ASGCA, brings his discerning design talent and extensive environmental knowledge to a wide variety of projects. With associates in Milan, Italy; Lisbon, Portugal; Porto Alegre, Brasil; and Beijing, China – who collectively speak a total of six languages – Fry/Straka Global Golf Course Design has succeeded in eliminating distance and cultural and language barriers internationally. Further, all Fry/Straka associates possess diversified training in agronomy, engineering, golf course architecture and marketing. To serve its global clientele efficiently and effectively, Fry/Straka Global Golf Course Design has three office locations: Dublin, Ohio, USA; Beijing, China; and Fortaleza, Brasil.

GamePlan Consultants

GamePlan Consultants is a full-service consulting organization that combines academic rigor with real-world experiences to provide insightful solutions for our clients. Founded by Dr. Sudhir Kalé, a world-renowned gaming industry authority, GamePlan Consultants provides ready access to marketing and HR expertise gained over a hundred man-years of consulting and research. Through specialist advice and training, we enable our clients optimize their return on marketing and HR-related investments.

GamePlan has assisted clients on five continents in designing a variety of marketing and HR strategies and programs. We offer advice on creating the best possible cost-effective customer experience, designing a comprehensive marketing plan, optimal segmentation of customers, positioning a casino property to maximum effect, reducing employee turnover, enhancing employee engagement, designing the right CRM for the organization, mapping the customer journey, and choosing the right metrics for assessing marketing effectiveness.

 

Our vast experience in survey research, experimental design, focus groups research and application of multivariate statistics and advanced analytics ensures that clients get right and relevant feedback from employees and customers, and optimizing Marketing ROI.

 

Some of GamePlan Consultants’ clients include Mohegan Sun Casino, Casinos Austria, Marina Bay Sands, Sands China Limited, the Olympic Entertainment Group, Crown Resorts, IGT, and HIT, Slovenia. We invite you to find out more about our various services.

GHI Solutions

Claudia Winkler is president of GHI Solutions. G.H.I. Solutions, Inc., Claudia focuses on providing customized solutions to meet the critical business needs of her clients.

Claudia’s career began as an account executive for PRC Realty Systems.  In 1976, Claudia arrived in Las Vegas to implement the first on-line computer system for the Las Vegas Board of Realtors. During her tenure, she achieved 100% subscription from all member offices of the Board of Realtors. Additionally, she negotiated a contract to provide additional services including a membership accounting package and the hard copy, weekly MLS book.

In 1980, Unisys (formerly Burroughs Corporation) recruited Claudia to become an account executive for large systems. In her role, she was responsible for sales, marketing and implementation of banking teller workstations, document handling systems, automated teller machines and printers in Southern Nevada.

 

Following her marriage in 1982, she moved to Northern Nevada and became the regional sales manager for Computer Mail Order. Computer Mail Order was one of the first large volume resellers of personal computer products and peripherals. From 1985-1988, Claudia provided consulting services to several Northern Nevada businesses that were establishing in-bound and out-bound call centers in both a B2C and B2B environment. 

 

Claudia joined Harrah’s Entertainment in 1988 as the Marketing Services Manager for Harrah’s Lake Tahoe. Her responsibilities grew and she soon moved into the role of Regional Database Marketing Manager for Northern Nevada. During her career with Harrah’s Entertainment, she served as the marketing brand project manager for the corporate patron database project – the original Harrah’s Gold Card. This project formed the foundation for what is known today as the Harrah’s Total Rewards loyalty program.

In late 1992, Claudia expanded her expertise as a marketing and sales professional and held the position as Director of Marketing and Sales for the Comstock Casino Hotel in Reno (1993-1994), Lady Luck Casinos in Mississippi (1994-1996) and Station Casinos in Missouri (1996-1997). In mid - 1997, Boyd Gaming Corporation (1997-2001) called upon Claudia to become the Director of Marketing for the Central Region. Shortly after joining the company, she was asked to relocate back to Las Vegas as the project leader for the corporate customer information system team. As the project leader, she was responsible for the development of selection criteria, final selection process and systems implementation for corporate-wide source systems. She also served as an advisor to the data warehousing and customer relationship management project team.

 

As a technology professional, Claudia possesses extensive experience in gaming and hospitality system requirements, database design, system selection and project management. She is a recognized expert in customer relationship management system design and implementation. As a subject matter expert across multiple technology areas and business functions, she makes recommendations regarding technology, architectural and application development issues. She has been responsible for developing the selection criteria for major system decisions as well as identifying competent vendors. Claudia has directed the development and deployment of custom and packaged software and business intelligence solutions on a variety of platforms including Microsoft Windows and iSeries /AS 400 environments. In her consulting practice,

 

Claudia serves as a judge for the Global Gaming Business Annual Gaming and Technology Awards (2003 – 2021) which are presented at G2E. In announcing her selection as a judge, Roger Gros, editor of Global Gaming Business magazine, said: “Awards are meaningful when the judges are knowledgeable and take their task seriously. These judges are considered the best in their respective field, and these awards will reflect their standards of excellence”. In 2013 and 2014 Claudia directed the programming for the annual Gaming & Technology Conference and she served as a judge for Casino Journal’s Annual Top 20 Most Innovative Gaming Technology Product Awards.

Claudia has served as a Games and Technology track leader for the Global Gaming Expo (G2E) (2006 – 2008). She has written numerous technology columns for Gaming & Leisure, Global Gaming Business and Casino Enterprise Management, all leading industry publications. She is an instructor at the University of Nevada, Reno College for the Gaming Management Series. Claudia is a frequent speaker at major industry conferences including G2E and NIGA. She was honored as one of the Great Women in Gaming by Casino Enterprise Magazine in the inaugural class of 2005.

 

In 2017, G.H.I. Solutions, Inc. was named Partner of the Year by the Gaming and Leisure CIO Roundtable. And in July 2018, Claudia joined the prestigious group of individuals that have been awarded the Casino Marketing and Technology Lifetime Achievement Award.

Claudia graduated with honors from Penn State University and serves on the Advisory Boards for Context Networks, Inc. and Zillions AI.

Dr Tadayuki Hara

Dr. Tadayuki Hara, an associate professor & senior research fellow at the Dick Pope Sr.  for Tourism Studies, joined the UCF Rosen College of Hospitality Management in 2005 from School of Hotel Administration at Cornell University. From 2008-2010, he served as interim associate dean, and in 2010 was named associate dean of finance and administration. Before his career in academia, he spent 19 years working in global wholesale investment banking and foreign services. 

Dr. Tadayuki Hara

He offered MOOC on tourism statistics and tourism satellite accounts to global participants three times since 2013, making it as the first MOOC in tourism and hospitality management field. He teaches fully-streaming video courses.

Expertise: Economic Impact Studies, Tourism Satellite Accounts, Culture Satellite Accounts, Aviation Satellite Accounts, Hospitality Finance, Casino Impact Studies, Indian Gaming, Tourism Taxation, DMO Funding, Cultural/Heritage Tourism, and Massive Open Online Courses (MOOC

J Carcamo & Associates

J Carcamo & Associates is a marketing consulting firm comprised of experienced marketing and branding professionals with decades of executive-level operational experience from some of the world’s top casino companies, along with extensive consulting experience as the practice leaders of key firms supporting the casino industry for more than 40 years. We offer complete project management with both strategic and tactical support. We partner with you to build and position your brand, helping you reach potential customers during their “I want to know” and “I want to go” moments.

Creative services need to scale for your needs and not ours. We understand that there are times you might just need an extra set of strategic or creative minds. Sometimes, you just need a fresh point of view. We are a casino marketer’s best friend. We are specialists in projects – remarkable creative, quick turnaround, and on budget.

Casino Marketing Boot Camp was a natural evolution of our desire to help casino marketers become key members of any operations team. We provide the kind of specific training needed in the field of casino marketing. Virtual or in-person, we keep groups small to provide as close to one-on-one focus as possible. Custom-tailored for your market demands, we want to help you create some of the most vital marketers around.

We believe marketing is the heart that beats energy throughout the organization. Developing this lifeblood requires that we think beyond the logo to each limb, nerve, and sense. Brands are more than colors and strokes of a pen that create a logo. We work with your team to understand your vision and understand your customers (or targets) to develop the tools – be it creative or team development - you need to bring your brand to life.

We know that there may come a time when even the most successful brand may need a jump start. It may need minor cosmetic surgery, a bit of physical therapy, or major surgery. We can help you rebuild and rejuvenate your brand to be the life of the party once again.

If you are ready to change your view of marketing and build an identity that resonates with consumers and build a team that produces a tangible ROI, we are prepared for the challenge. Let’s talk about YOU.

JCT Holdings

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Kaleidoscope

Kaleidoscope is a web-based and App solution designed to promote incremental revenue growth from known players and provide a platform to help casinos transition to 21st century digital marketing.

The player portal is customized to each casino brand and features a player facing channel where players receive real-time updates on their account, available offers, special event invitations, property branded social gaming and other personally relevant information.

Players are invited to fill out property customized interest and customer satisfaction surveys. They communicate directly with casino personnel with questions and concerns, provide direct feedback about issues that interest them and are encouraged to answer periodic poll questions; the result is a powerful database containing player attributes in and out of the casino, alongside their play value.

 

Each player has his or her own account. When they log-in they see the following in real time:

  • Their current offers

  • Their current status tier level and a progression graphic showing how far they are from the next level

  • Any special invitations or event notices specially for them and an automated RSVP channel to respond to invitations

  • Direct live channels to communicate with casino personnel.

  • A channel to express concerns or provide compliments

  • A direct channel to their assigned Host with a picture of their Host (where applicable)

  • National news feeds, local weather and other plug and play features

 

Kaleidoscope is integrated with the property player tracking system. Once offers are loaded in the system, Kaleidoscope automatically notifies players of their offers and invitations through the player’s choice of email, app push notification or text message. Kaleidoscope also features an “offer expiration notification” which automatically notifies players they have offers that will soon expire. The App effectively replaces traditional mail for those players indicating that they prefer electronic communications.

 

Kaleidoscope is the most advanced portal on the market and the only known system that captures not only gaming consumption data on each unique player, but also their self-reported interests, likes, dislikes and other personal attributes. Kaleidoscope is not only the most robust of products marketed as player portals but was the first to be deployed. It has been installed at Sycuan Casino for 11 years.

 

Kaleidoscope is deployed as both a desktop/mobile responsive site and as an app, allowing players to choose how they access their account.

  • The website is configured for optimal display on desktops, tablets and mobile devices.

  • The app will be built out specifically for your casino and will be made available for download at the Google Play Store (Native Android version) and on Apple’s App store (Native IOS Version).

 

Using Kaleidoscope’s intuitive analytics dashboard, casino marketing will be able to drive marketing, advertising, media, management and operational decisions and to ensure your products and services are meeting your guests’ expectations.

Player interface information, dashboard metrics, polls and surveys are customized under guidance from the property. The polls and surveys can be easily created and updated using our drag and drop content management tool.

 

Kaleidoscope’s encrypted connection communicates directly with the casino’s player tracking system and generates easy to use, permissions-based reporting for designated property staff to run immediate reports. These reports are easily filtered by play history and player demographics allowing your team to make operating decisions based on the responses from your most valuable players.

 

The database can be searched by key common interests and filtered by patron value, D.M. tiers, aspirational tiers and a host of other metrics, making it not only a valuable player development tool, but also a way to source groups with similar interests and reach out to these subsets of players for very specific tournaments, event invitations, etc. The cost to mail to these smaller groups through conventional mail is often prohibitive.

Klebanow Consulting

Andrew Klebanow is a co-founder of C3 Gaming and the Principal of Klebanow Consulting. 

 

With nearly 40 years’ experience in the casino industry, he has spent the past 20 years as a gaming consultant. Andrew has completed assignments in jurisdictions throughout the United States as well as in fifteen foreign countries. He personally worked on engagements for over 50 U.S. Indian Tribes. Over the course of his career he has visited over 1,000 casino properties. 

Prior to his career as a gaming consultant, Mr. Klebanow served in a number of executive positions in the gaming industry including Vice President of Marketing at Sam’s Town Hotel and Gambling Hall in Las Vegas, General Manager at the Santa Fe Hotel and Casino in Las Vegas, and Director of Marketing at Alliance Gaming Corporation.  He is a periodic lecturer at Cornell University’s School of Hotel Administration and has taught classes at the University of Nevada Reno’s School of Continuing Education.

Over 110 articles authored by Andrew Klebanow have been published in Indian Gaming Magazine, Global Gaming Business Magazine, Public Gaming International, Inside Asian Gaming and other trade publications.  He also contributed academic papers to the Cornell University Hotel and Restaurant Quarterly, the UNLV Hospitality Journal and the Asia Pacific Association for Gambling Studies and Lottery Research Center of China at Beijing Normal University. 

Andrew earned a Bachelor of Arts Degree at New York University and a Master’s Degree in Marketing from Cornell University's School of Hotel Administration.  In 2015, he was named one of 25 People to Watch by Global Gaming Business Magazine. 

Lori Kolde Research Management

Lori Kolde has served the qualitative market research industry for more than 25 years. From her first foot-in-the door as a recruiter, Lori has worked her way up successively to the vice presidency of two major regional market research firms. She is also an experienced project manager, a skilled client advocate, and a trained moderator.

 

In 2015, Lori acted on a career-long ambition: to set up her own shop and deliver clients the personalized project management service they deserve. In short, Lori and her team know research, and they know how to listen to her customers.

Furthermore, they have the industry connections, the hands on experience, and the strategic focus it takes to ensure your project a turbulence free ride from wheels-up to touch-down.

With so much at stake on every market research project, it just makes sense to trust a veteran like Lori Kolde and her team to seamlessly connect you with the critical markets insight you need.

No market research-related need is too big or too small

We deliver concierge-style service. Starting with your initial call, one member of our team will serve as your direct contact and manage every aspect of your project, which might include any of the following tasks:

 

  • Research management from design to execution or anything in between.

 

  • Design and execute screeners that have been finely tuned to ensure that you hear from the “right” respondents.

 

  • In cities where there are no traditional facilities available, recommend suitable locations; screen and hire professionals to record and/or stream your interviews; recruit respondents; and arrange for on-site snacks and/or catered meals as your preferences and budget dictate.

 

  • Conduct intercept interviews via wireless tablet in restaurants, stores, malls, or virtually any other project-relevant venue.

 

  • Conduct research via in-person focus groups or one-on-ones; tele depth interviews; online bulletin boards, or other research modality,  depending on the research objectives.

 

  • Ethnographies

 

  • Build custom online communities capable of delivering virtually instant qualitative direction over virtually any time period.

MMRC Inc

President Michael A. Meczka built MMRC, Inc. on a foundation of excellent customer service, price value, and ethics in research that continues today. Michael has conducted thousands of focus groups representing a diverse pool of topics including travel, leisure, product development, and advertising communication. In addition, he is an experienced expert legal witness in the areas of marketing and research. 

Michael is a recognized expert in gaming marketing and research, and has conducted projects in every legal domestic gaming jurisdiction. Michael’s depth of experience and understanding in the gaming industry is the result of working extensively with a variety of perspectives specific to the gaming arena, including patrons, governments, regulators, operators and suppliers. 

During the company's 40 years as consultants to the gaming industry, over 1,000,000 individual quantitative interviews and in excess of 2,500 qualitative sessions specific to the gaming industry have been completed. 

Michael is the recipient of the 2013 Lifetime Achievement Award in casino marketing.

Nikau Design Group

Based in Singapore, Nikau Design Group is a design consultancy with an international client list of investors, developers, hoteliers and collaborative partners. We are responsible for the design process from start to completion.

 

We create designs for everyday life, cultural authenticity, and deliver unique spaces that bring clients’ visions to life.

We pride ourselves on effective client engagement and this ensures that key business drivers, operational requirements and organisational cultural objectives are understood. In developing our market ‘niche’ we are pioneering a new kind of value for our clients, and by encouraging the realism they face today, and plan to meet their expectations from tomorrow and the future. We continue to thank our clients for their trust and the privilege of collaborating with them.

From designing hotels, resorts, casinos, residential, retail and mixed-use projects, to advancing the team’s individual expertise, Nikau Design Group is at the forefront of creating change through design and development. We are an experienced group of designers, architects, industrial designers, brand and procurement specialists. Creativity with a shared vision and belief enables us to influence our passion in achieving sustainable design excellence.

Profitable Customers

Profitable Customers, Inc specializes in tailored solutions for improving revenue and profitability at casinos large and small. This ‘hands on’ approach couples customer data analytics, market research, strategic and tactical planning, and leadership coaching to improve overall revenue, profit and return on marketing investment. Profitable Customers Inc. has been providing CRM consulting to the gaming industry for more than 21 years. 

The company’s founder, Mary Loftness is a 30-year veteran marketing strategist with extensive experience in Customer Relationship Management. Having spent her career driving the measurability of marketing and the need to define and track acceptable returns on investment, she understands the need to quickly assess marketing issues and propose solutions which yield both immediate and impressive results. She learned the importance of effective value-based pricing and yield management working with Radisson and Westin hotels.

 

As Vice President of Relationship Marketing at Station Casinos, Mary knew how to combine direct marketing, customer needs and value data, an effective call center, and the Web into a powerful marketing engine to drive both new and repeat customer behavior. She drove the project planning and launch of one of the first, and to this day, most successful multi-property loyalty programs in the industry.

 

Mary teaches Casino Marketing courses in the University of Nevada Reno Extended Studies program and frequently speaks at industry conferences including the Global Gaming Conference and National Indian Gaming Conference.

Platinum Limited

Platinum Limited is a marketing solutions firm providing strategic business consultancy, based in Macau S.A.R. Platinum is a business growth driver for the travel, hospitality, gaming, and retail sectors. As industry experts, we help our clients achieve their strategic goals. Our sole goal is to grow our clients business with measurable results. 

Platinum’s services include:

  • Project management in obtaining a casino operating license

  • Pre-opening marketing strategy formulation and plan creation

  • building/recruiting/preparing/training casino marketing, strategic marketing & marcom team for successful opening.

  • SOP development

  • Training material development

  • Marketing financial forecast and KPI preparation and implementation

  • Brand development for the I.R. and its entities

  • Destination marketing through public relations. and marketing for both pre-opening and post-opening

  • Digital marketing, traditional marketing, ATL and BTL

  • Loyalty marketing development:

  • System selection, preparation, beta-test, launch and post-launch monitoring.(CRM/Loyalty Marketing/Rewards Club/Analytics)

  • Campaign development for the casino integrated resort (hotel, F&B, retail and entertainment)

  • Customer journey and experience management plan, blueprint, and execution property wide.

 

Mary Mendoza is the managing director of The Platinum Limited. Mary has over 20 years’ experience, 15 years of which she served within the hospitality, gaming, and tourism industries.  She previously held positions as Head of Casino Marketing at Hoiana in Vietnam, Vice President of Marketing at The Grand Ho Tram in Vietnam, and before that was Vice President of Marketing at Imperial Pacific in Saipan, CMNI, USA. She also held management positions at Sands China Ltd in Macau.  On a philanthropic capacity, Mary serves as an ASEAN Advisor for a non-profit organization, The Cambodian Community Dream (The CDDO).

Think Traffic

Jan Talamo

Chief Creative Officer

A globally recognized branding expert in CPG, Shopper Marketing and the Gaming Industry, Jan’s specialties include brand architecture, design, broadcast production and campaign management across all channels. His award winning work has been recognized on local, national, and international levels.

Working on behalf of over 100 gaming & hospitality companies over his career, Jan has created programs for such iconic brands as: Caesars Entertainment, Harrah’s, Las Vegas Sands, Tropicana Entertainment, Genting Group, Pechanga, Mohegan Sun, Foxwoods, Empire Resorts, Isle of Capri Casinos, Wind Creek Resorts, Tulalip Resorts, Agua Caliente, and Rush Street Gaming, as well as Margaritaville and Darden Restaurant Group to name a few.

 

Jan is an innovator and is a co-founder of an advanced publicly traded SaaS based computer vision company called VSBLTY™, VSBY.CN VSBGF. An audience measurement and analytics company at its core,  VSBLTY uses artificial intelligence and machine learning for both marketing and security applications that measure audience demographics using GDP compliant anonymized data and providing real time data at retail that has never before been possible. VSBLTY has activations worldwide including a joint venture with ABInbev throughout South America.  

Tribal Gaming Solutions

Tribal Gaming Solutions (TGS) is a full-service development and gaming services company offering a full spectrum of development, operational management and consulting services including:

  • Development & Design Strategies and Management

  • Turn-Key Casino & Hotel Management

  • Strategic Marketing

  • Distressed Property Work-Outs

TGS wants to be your partner in the development of your future. With the knowledge that comes from years of experience, we can help you achieve security and growth whether that comes in the form of total “turn-key” development and management or just service specific consulting. The key members of the executive team each have over 30 years of experience in the gaming industry. They have developed and or held senior management positions and or represented a very diverse group of both domestic and Native American Gaming facilities throughout the country including:

Quinault Beach Resort, Ocean Shores, WA; Santa Fe Gaming Corporation, Las Vegas, NV; Rio Hotel Casino, Las Vegas, NV; Playboy/Atlantis, Atlantic City, NJ; Seven Cedars Casi­no, Sequim, WA; Nooksack River Casino, Bellingham, WA; Cactus Pete’s Resort Casino, Jackpot, NV; Silverton Resort Casino, Las Vegas, NV; Fitzgerald’s Hotel Casinos, Las Vegas, NV; and Casino Monte Lago, Las Vegas, NV; Spa Resort Casino, Palm Springs, CA; Agua Caliente Casino, Rancho Mirage CA; Harrah’s Las Vegas, Reno and Lake Tahoe; Pepper­mill Resort Casino, Reno; Sienna Resort Casino, Reno Boomtown, Reno, Las Vegas, New Orleans; 7th Street Casino, Kansas City, KS; Northern Winz Casino, Havre, MT; Caesars Palace, Las Vegas, NV; Fire Mountain Casino, Marysville, CA; Painted Pony Casino, Trenton, ND; and others.

From startup to completion, we can help you develop the project of your dreams or we can examine your existing operation and come up with the plans and management expertise to successfully implement the strategies that will make your operation successful . Our team, in conjunction with our close relationships and deep contacts will deliver all components of the process.

Westar Architects

Paul Heretakis, RA, Vice President of WESTAR Architects, has over 30 years of experience overseeing Hospitality Design, Integrated Resorts and Mixed Use Master Planning projects throughout the World. His focus and direction has established WESTAR Architects as a key player in Hospitality Design as he continues to work with many of the largest gaming companies in the industry. His portfolio includes over 1,000 Casino, Restaurant, Retail and Hotel projects throughout the US, Europe and Southeast Asia, many of which have been published in industry books and magazines. He understands the gaming customers’ needs and desires based upon spending value and geographic locations.

WESTAR is headquartered in Las Vegas with an international branch in Macau and Manila. Additional services such as Branding, Marketing, Restaurant Development and Operational Studies have been added recently. Paul has spoken at various hospitality seminars. Articles by Mr. Heretakis have appeared in magazines throughout the world. Paul has also designed an award winning textile line and is currently developing lighting, carpeting and wall covering collections.  WESTAR Architects continues to be ranked as one of the top 30 hospitality companies in the country by national industry magazines Interior Design and Hotel Magazine.

 

Global Gaming Magazine has named Mr. Heretakis “one of the top 25 people to meet in 2009”. WESTAR Architects can be found on the web at www.wagnarchitects.com